Annie Pullen
Annie Pullen, Marketing Manager

3 Steps to Crafting a High-Performing Job Ad & Application Process

July 16, 2018 at 01:55 PM — Post

Your organization’s job ads and online apply process have a dramatic impact on the health of your candidate pipeline. When was the last time you examined your apply process from a marketing-centric lense, and rethought how you go about structuring a high-performing job ad?


At Appcast, we analyzed more than 2 billion online job ads to understand the impact of job titles and descriptions on application conversion rates. From this foundation based on true performance data, we’ve come to learn a few things about building and refining job ads to build a process that drives results.

View the infographic below to learn what makes a job ad ‘clicker’ convert into an applicant.

3 Steps to Crafting a High-Performing Job Ad & Application Process