Consumers today use their mobile devices for everything; to check social updates, verify their bank balance, talk to their kids and see how the weather is going to be. It’s no surprise that consumers are using their phones in their job search.
But there’s a problem: in every other interaction, the consumer touch point has improved when moved to the mobile device. Processes have been rethought, and they have gotten better. Right now, it’s a lot easier to check your bank balance on your mobile phone than through a desktop web browser.
The journey to make this happen within recruitment has not exactly been the same.
Sure, processes have gotten better – but we still have a long way to go. Keep reading for a breakdown of three ways you can optimize your mobile apply rate – coupled with the recruitment advertising trends data to back it up.
Three Ways to Optimize Your Mobile Apply Rate:
Like these optimization tips? Share your favorite below!
[Tweet “Reduce the number of questions in your mobile application and enable candidates to upload a resume (and/or, cover letter) from their phone to improve your mobile conversion rates. via @appcast_io”]
[Tweet “Ensure your job application process is mobile browser friendly, and that your applications can be completed on whatever browser job seekers could potentially be using for their search. via @appcast_io”]
[Tweet “Keep titles and job descriptions to essential words only to increase the likelihood of a job seeker clicking on your ad and applying. via @appcast_io”]
