The Appcast Guide to Recruitment and Programmatic Terminology will help you understand and speak the language specific to recruitment and recruitment marketing. And yes, it includes those pesky acronyms.
The Guide has been organized by category, rather than alphabetically, and grouped by subcategory, to provide context for the terms and related definitions.
What does it include? Everything from general HR and recruiting terms to more specific concepts.
Take a look at these terms from the Measurement section.
| Term | Definition | Acronym |
| Click to Apply | Metric usually expressed as a rate, as in the number of clicks it takes to generate an application | CTA |
| Effective or Estimated Cost Per Click | Metric used to gauge the effectiveness of a a campaign, based on clicks and earnings | eCPC |
| Cost per Qualified Applicant | Dollar amount associated with obtaining a qualified applicant; qualified defined by each hiring organization | CPQA |
| Cost per Hire | Dollar amount associated with a hire, or the average cost of hiring one person | CPH |
| Apply Rate | Number of clicks to gain one application, aka click to apply | AR |
| Click-Through Rate | The ratio of job ad clicks to impressions | CTR |
| Conversion Rate | Number of applicants who click on a job and end up moving forward in the hiring process | CR |
| Conversion Window | Time between a person viewing a job posting and completing a job application | |
| Applicant Volume by Hires | Number of applicants, per each open requisition, needed to make a hire | |
| Quality Applications by Source | Number of applications received from each source that are defined as qualified | QA/S |
| Effective Cost per Click | Total amount of money spent on a job ad divided by the number of clicks | eCPS |
| Effective Cost per Apply | Total amount of money spent on a job ad divided by the number of applicants | eCPA |
| Effective Cost per Quality Apply | Total amount of money spent on a job ad divided by the number of quality applicants | eCPQA |
| Effective Cost per Apply Click | Total amount of money spent on a job ad divided by the number of apply clicks | eCPAC |
| Applies per Job | Number of applications per job posting | |
| Clicks per Job | Number of times a job posting is viewed | |
| Application Distribution | How evenly or unevenly a company receives applications across all of its job ads | |
| Programmatic Technology | The use of software and data to achieve a set of goals based on the jobs available, rules set, and budget remaining |
Whether you’re new to recruiting or a seasoned professional, we’re sure you’ll find the Appcast Guide useful.
Download it here and keep a copy handy for future reference.
You may also enjoy:
