Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

The Definitive Guide to Recruitment Advertising

Download the guide to learn how to get started with recruitment advertising planning, execution, and how to evaluate your candidate sources effectively.

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Recruitment Marketing Grader

Meet The Recruitment Marketing Grader: a free interactive tool that shows how you are performing compared to industry benchmarks. Based on data from over 2+ million completed job applications, see how your recruitment marketing stacks up.

Get graded!

Whitepapers & Guides

Four Strategies that Drive Completed Applications

Job ad spending accounts for, on average, 30% of a corporate recruiter’s discretionary budget. Improving the quantity and quality of applicants from your ads can radically improve the ROI of your entire recruiting operation.

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Infographics

Performance Job Advertising 101

Recruiting leaders at any organization have one main objective: to quickly hire impactful employees. Read on to learn how performance job advertising offerings can help you cost-effectively connect with quality talent.

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Whitepapers & Guides

14 Best Practices to Shape your Employment Brand

Download the guide to get 14 best practices in employment branding from dozens of sources and industry experts and learn how you can simply make it an organizational priority.

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Whitepapers & Guides

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can leverage it to advance your talent acquisition operation.

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Infographics

How Programmatic Technology Can Improve Traffic Acquisition

Programmatic job advertising software optimizes the performance of traffic acquisition and helps generate a better ROI. Read on to learn how programmatic can improve your traffic acquisition program.

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Webinars & Video

The Essentials of Employment Branding for Talent Acquisition Teams

Watch the webinar to hear from industry thought-leader Allan Schweyer and understand the evolving role of TA teams in employment branding.

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Whitepapers & Guides

Robots in Recruiting – The Implications of AI on Talent Acquisition

Written by industry thought-leader Allan Schweyer, this paper examines the various ways that AI is beginning to change the way recruiters engage and source candidates.

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Webinars & Video

4 Recruitment Benchmarks to Measure ROI

Do you know what key recruiting metrics you should be tracking to measure ROI? Watch the recording of our webinar featuring Appcast CEO & Founder Chris Forman, and Jobvite VP of Marketing Matt Singer to learn the essential metrics you should be tracking.

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Webinars & Video

How Sodexo Built a Data-Driven Recruiting Operation to Source, Screen, and Hire Candidates

Watch the webinar to hear from Kristen Jacobs, Employment Brand Sourcing Manager at Sodexo, and learn how she developed a data-driven recruiting operation to drive a better ROI for her organization.

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Whitepapers & Guides

Expanding your Job Site to Include Performance Recruitment Media

As more job sites catch on to the trend of adopting pay-for-performance recruitment media models, it may be ‘top of mind’ for your organization. Download this guide to learn how to lay the groundwork for offering performance models.

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Whitepapers & Guides

How Job Sites Can Build an Email Program that Converts Candidates

A successful go-to-market strategy for your job site lies in building a candidate email marketing program that will drive revenue growth. Download this whitepaper to learn the best practices for building an email marketing program that will grow your traffic acquisition program.

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Webinars & Video

What Programmatic Advertising Trends Mean for Job Sites & How to Benefit

Did you know that over 60% of all digital consumer ads are now bought programmatically? Watch this webinar with  Tom Chevalier, VP of Product at Appcast, to learn about the growing trend of programmatic ad buying and what the implications mean for job sites.

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Whitepapers & Guides

How Job Descriptions, Titles, & Apply Process Impacts Conversion Rates & Sourcing Costs

Recruiters can boost the ROI of their recruitment spend by testing the conversion rate of their job ads and apply processes. Learn how with these best practices.

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Webinars & Video

Recruitment Analytics in a Programmatic Sourcing Era

Watch the webinar to understand the new metrics and KPI’s used in today’s programmatic sourcing environment. 

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