Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

Recruitment Marketing Grader

Meet The Recruitment Marketing Grader: a free interactive tool that shows how you are performing compared to industry benchmarks. Based on data from over 2+ million completed job applications, see how your recruitment marketing stacks up.

Get graded!

How to Increase Candidate Flow in the Toughest Labor Market Ever

Finding enough candidates in today’s competitive labor market is tougher than ever before. Learn how you can attract more candidates to your organization.

Watch now

Infographics

How Programmatic Technology Can Improve Traffic Acquisition

Programmatic job advertising software optimizes the performance of traffic acquisition and helps generate a better ROI. Read on to learn how programmatic can improve your traffic acquisition program.

Download now

Webinars & Video

The Essentials of Employment Branding for Talent Acquisition Teams

Watch the webinar to hear from industry thought-leader Allan Schweyer and understand the evolving role of TA teams in employment branding.

Watch now

Whitepapers & Guides

Robots in Recruiting – The Implications of AI on Talent Acquisition

Written by industry thought-leader Allan Schweyer, this paper examines the various ways that AI is beginning to change the way recruiters engage and source candidates.

Download now

Webinars & Video

4 Recruitment Benchmarks to Measure ROI

Do you know what key recruiting metrics you should be tracking to measure ROI? Watch the recording of our webinar featuring Appcast CEO & Founder Chris Forman, and Jobvite VP of Marketing Matt Singer to learn the essential metrics you should be tracking.

Watch now

Webinars & Video

How Sodexo Built a Data-Driven Recruiting Operation to Source, Screen, and Hire Candidates

Watch the webinar to hear from Kristen Jacobs, Employment Brand Sourcing Manager at Sodexo, and learn how she developed a data-driven recruiting operation to drive a better ROI for her organization.

Watch now

Whitepapers & Guides

Expanding your Job Site to Include Performance Recruitment Media

As more job sites catch on to the trend of adopting pay-for-performance recruitment media models, it may be ‘top of mind’ for your organization. Download this guide to learn how to lay the groundwork for offering performance models.

Download now

Whitepapers & Guides

How Job Sites Can Build an Email Program that Converts Candidates

A successful go-to-market strategy for your job site lies in building a candidate email marketing program that will drive revenue growth. Download this whitepaper to learn the best practices for building an email marketing program that will grow your traffic acquisition program.

Download now

Webinars & Video

What Programmatic Advertising Trends Mean for Job Sites & How to Benefit

Did you know that over 60% of all digital consumer ads are now bought programmatically? Watch this webinar with  Tom Chevalier, VP of Product at Appcast, to learn about the growing trend of programmatic ad buying and what the implications mean for job sites.

Watch now

Whitepapers & Guides

How Job Descriptions, Titles, & Apply Process Impacts Conversion Rates & Sourcing Costs

Recruiters can boost the ROI of their recruitment spend by testing the conversion rate of their job ads and apply processes. Learn how with these best practices.

Download now

Webinars & Video

Recruitment Analytics in a Programmatic Sourcing Era

Watch the webinar to understand the new metrics and KPI’s used in today’s programmatic sourcing environment. 

Watch now

Whitepapers & Guides

Talent Decisions that Can Make or Break your Business

The goal of HR is to make an organization more successful by driving business results. The whitepaper, written by David Forman, provides simple actions that recruiters can take to create a bigger ‘business impact.’

Download now

Case Study

TRAC Intermodal LLC

Learn how TRAC Intermodal LLC uses Appcast to find candidates for the organization’s hardest-to-fill transportation roles.

Read now

Infographics

10 Steps to Optimize your Candidate Traffic Acquisition Program

Job sites provide high-value contributions to online recruiting: a marketplace where employers and candidates can connect. Learn 10 best practices job sites can implement to optimize their traffic acquisition programs.

Download now

Whitepapers & Guides

The New Boardroom Imperative: Recruitment Marketing

In today’s economy, what could be more significant to discuss than building a powerful culture that people want to join? This whitepaper proves why senior leaders and board members should care about recruitment marketing.

Download now