Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

2019 Recruitment Media Benchmark Report

Download Appcast’s third annual benchmark report to gain access to the latest recruitment advertising performance data from 900 U.S. employers.

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The Definitive Guide to Recruitment Advertising

Download the guide to learn how to get started with recruitment advertising planning, execution, and how to evaluate your candidate sources effectively.

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Webinars & Video

Horizon 2018: Programmatic Job Advertising

Hear from Appcast’s VP of Product, Tom Chevalier, to understand what the future of programmatic job advertising looks like in the online recruiting industry.

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Webinars & Video

Recruitment Marketing: 4 Strategies to Drive Better Outcomes

Watch the webinar presented by Appcast & Jobvite to learn four simple strategies you can put into action that will drive better outcomes from your recruitment marketing operation.

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Whitepapers & Guides

Performance Job Advertising in the Gig Economy

Learn performance job advertising best practices to optimize your recruitment budget and attract talent into your funnel to meet market demand.

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Whitepapers & Guides

Four Strategies that Drive Completed Applications

Job ad spending accounts for, on average, 30% of a corporate recruiter’s discretionary budget. Improving the quantity and quality of applicants from your ads can radically improve the ROI of your entire recruiting operation.

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Infographics

Performance Job Advertising 101

Recruiting leaders at any organization have one main objective: to quickly hire impactful employees. Read on to learn how performance job advertising offerings can help you cost-effectively connect with quality talent.

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Whitepapers & Guides

14 Best Practices to Shape your Employment Brand

Download the guide to get 14 best practices in employment branding from dozens of sources and industry experts and learn how you can simply make it an organizational priority.

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Whitepapers & Guides

Programmatic Recruitment Advertising: The Better Way to Promote Job Ads

Learn all about programmatic recruitment software, how it works, and how you can leverage it to advance your talent acquisition operation.

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Infographics

How Programmatic Technology Can Improve Traffic Acquisition

Programmatic job advertising software optimizes the performance of traffic acquisition and helps generate a better ROI. Read on to learn how programmatic can improve your traffic acquisition program.

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Webinars & Video

The Essentials of Employment Branding for Talent Acquisition Teams

Watch the webinar to hear from industry thought-leader Allan Schweyer and understand the evolving role of TA teams in employment branding.

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Whitepapers & Guides

Robots in Recruiting – The Implications of AI on Talent Acquisition

Written by industry thought-leader Allan Schweyer, this paper examines the various ways that AI is beginning to change the way recruiters engage and source candidates.

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Webinars & Video

4 Recruitment Benchmarks to Measure ROI

Do you know what key recruiting metrics you should be tracking to measure ROI? Watch the recording of our webinar featuring Appcast CEO & Founder Chris Forman, and Jobvite VP of Marketing Matt Singer to learn the essential metrics you should be tracking.

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Webinars & Video

How Sodexo Built a Data-Driven Recruiting Operation to Source, Screen, and Hire Candidates

Watch the webinar to hear from Kristen Jacobs, Employment Brand Sourcing Manager at Sodexo, and learn how she developed a data-driven recruiting operation to drive a better ROI for her organization.

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Whitepapers & Guides

Expanding your Job Site to Include Performance Recruitment Media

As more job sites catch on to the trend of adopting pay-for-performance recruitment media models, it may be ‘top of mind’ for your organization. Download this guide to learn how to lay the groundwork for offering performance models.

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Whitepapers & Guides

How Job Sites Can Build an Email Program that Converts Candidates

A successful go-to-market strategy for your job site lies in building a candidate email marketing program that will drive revenue growth. Download this whitepaper to learn the best practices for building an email marketing program that will grow your traffic acquisition program.

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