Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

Google for Jobs: A Step-by-Step Practitioner’s Guide

Watch the webinar featuring John Cotton, Recruitment Technologist at CH2M, to understand each step towards indexing your job inventory with Google for Jobs.

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The Recruiter’s Benchmarking Kit

Download Appcast & Jobvite’s Benchmarking Kit to access our latest infographic and get full-funnel benchmark data to improve your recruiting efforts, from source to hire. 

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Webinars & Video

The ROI of Programmatic Job Advertising – 6 Case Studies of Recruiting Success

Talent acquisition’s shift towards advertising jobs using programmatic technology is happening at rapid pace. Watch the webinar to learn how programmatic technology is driving ROI for America’s leading recruiting organizations.

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Webinars & Video

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20 years. But getting a good ROI on your recruiting spend is still a common challenge. Pay-per-applicant pricing, the latest evolution, lets you pay only for what you really want: a completed job application.

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Webinars & Video

7 Steps to Boost the ROI of your Performance Job Advertising

Ineffective job advertising practices is a multi-billion dollar problem… 50% of the $4 billion spent every year on job ads to attract candidates is essentially wasted. This webinar with Appcast CEO Chris Forman provides simple job advertising strategies to radically eliminate this wasted spend and drive better applicant volume.

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Webinars & Video

Recruitment Analytics in a Programmatic Sourcing Era

Watch this webinar with guest speaker Allan Schweyer, industry thought-leader and human capital management expert, to learn about recruitment analytics and how the KPI’s used to effectively measure recruitment advertising have shifted, offering a set of revised metrics based on the industry’s changing landscape.

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Whitepapers & Guides

Talent Attraction: Touting Benefits that Resonate with the Candidates You Seek

This whitepaper, written by industry writer Paula Santonocito, provides strategies for better articulating benefits to candidates in job postings, on careers sites, social media, and more.

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Whitepapers & Guides

Recruitment Analytics in a Programmatic Sourcing Era

In the past five years, the metrics used to measure recruitment effectiveness have shifted due to the emergence of programmatic advertising. Learn the revised, new measures based on the changing landscape of recruitment marketing.

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Case Study

Christensen Farms

Christensen Farms used Appcast to source passive talent from some of the United State’s most rural areas. Learn how they adopted a pay-per-applicant strategy.

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Case Study

American Wedding Group

American Wedding Group found a strong ROI using a pay-per-applicant job advertising model. Learn how they found the quality candidates they needed.

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Case Study

Rocket Fuel, Inc.

Learn how Rocket Fuel hired Appcast-sourced talent at a cost 80% less than their company’s benchmark.

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Case Study

2020 Companies

Learn how 2020 Companies used Appcast’s pay-per-applicant software to find candidates to fill specialized roles, in just a matter of a few days.

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Case Study

Trustwave

Learn how Trustwave sourced senior software engineers in one of the most competitive hiring markets in the United States.

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Case Study

Sodexo

Learn how Sodexo found quality candidates to fill roles across 9,000+ client locations using Appcast’s programmatic job advertising software.

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