Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes we see recruiters making—four that relate to the content of the ad, and four that relate to the marketing campaign.

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2019 Recruitment Media Benchmark Report

Download Appcast’s third annual benchmark report to gain access to the latest recruitment advertising performance data from 900 U.S. employers.

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Webinars & Video

How Programmatic Technology Improves, Scales & Automates Recruitment

Learn first hand how Magellan Health used a programmatic job ad buying strategy to boost the ROI of their recruiting operation.

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Webinars & Video

The 2018 Recruitment Smackdown

Hear from the CEO’s of SmashFly & Appcast and learn how the latest advancements in the talent acquisition landscape will impact your budget allocation in 2018. 

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Case Study

American Dream Home Improvement

Learn how ADHI reached more sales candidates with a programmatic approach to job advertising.

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Whitepapers & Guides

The Mini Book of Maximum Impact – 9 Steps for Optimizing Job Ad ROI

Flip through our interactive mini book to get nine tips to improve your application processes and job advertising performance.

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Webinars & Video

Google for Jobs: A Step-by-Step Practitioner’s Guide

Watch the webinar featuring John Cotton, Recruitment Technologist at CH2M, to understand each step towards indexing your job inventory with Google for Jobs.

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Webinars & Video

Google for Jobs – The First 30 Days

Watch the webinar presented by Appcast CEO & Founder, Chris Forman, to hear how Google’s entry into the job advertising marketplace is impacting employer, ad agencies, and job sites.

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Webinars & Video

Google, Facebook… Oh My! 2018 Budget Allocation

Watch the webinar to learn how you can best allocate your 2018 budget given the evolving recruitment marketing landscape and the new solutions that have entered the marketplace.

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Whitepapers & Guides

How to Acquire Candidate Traffic Through Search, Social & Display

Download this whitepaper to learn how you can acquire more candidate traffic through SEO, SEM, and social and display advertising.

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Whitepapers & Guides

Six Best Practices for Healthcare Job Advertising

If you’re responsible for recruiting in the healthcare industry, download the guide to learn how you can better allocate your budget and attract quality talent to your organization.

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Whitepapers & Guides

How the Corporate Careers Site has Evolved in TA

Today’s careers sites serve as multimedia information portals, extensions of job ads, and more. Learn how the evolution of the careers site has helped leading organizations hire the best talent.

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Webinars & Video

Job Ad Optimization Strategies for Gig, Trucking & Retail

Watch the webinar to learn how recruitment marketers, especially within Gig, Trucking, and Retail, can increase applicant flow and lower their acquisition costs.

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Webinars & Video

The Early Bird Wins: How Job Posting Speed Drives Quality Hires

Watch the webinar co-presented by Appcast’s Chris Forman and ZipRecruiter’s Matt Plummer to learn how application velocity affects the candidate experience.

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Infographics

9 Ways to Shape your Employment Brand

Read the infographic to learn 9 ways that talent acquisition professionals can shape their employment brand.

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Whitepapers & Guides

The Evolving Role of TA Teams in Employment Branding

Learn how organizations that understand their purpose – and who can convey it in a compelling employment brand – stand to attract the right talent easier, faster and less expensively.

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