Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

The Definitive Guide to Recruitment Advertising

Download the guide to learn how to get started with recruitment advertising planning, execution, and how to evaluate your candidate sources effectively.

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Recruitment Marketing Grader

Meet The Recruitment Marketing Grader: a free interactive tool that shows how you are performing compared to industry benchmarks. Based on data from over 2+ million completed job applications, see how your recruitment marketing stacks up.

Get graded!

Whitepapers & Guides

How to Acquire Candidate Traffic Through Search, Social & Display

Download this whitepaper to learn how you can acquire more candidate traffic through SEO, SEM, and social and display advertising.

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Whitepapers & Guides

Six Best Practices for Healthcare Job Advertising

If you’re responsible for recruiting in the healthcare industry, download the guide to learn how you can better allocate your budget and attract quality talent to your organization.

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Whitepapers & Guides

How the Corporate Careers Site has Evolved in TA

Today’s careers sites serve as multimedia information portals, extensions of job ads, and more. Learn how the evolution of the careers site has helped leading organizations hire the best talent.

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Webinars & Video

Job Ad Optimization Strategies for Gig, Trucking & Retail

Watch the webinar to learn how recruitment marketers, especially within Gig, Trucking, and Retail, can increase applicant flow and lower their acquisition costs.

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Webinars & Video

The Early Bird Wins: How Job Posting Speed Drives Quality Hires

Watch the webinar co-presented by Appcast’s Chris Forman and ZipRecruiter’s Matt Plummer to learn how application velocity affects the candidate experience.

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Infographics

9 Ways to Shape your Employment Brand

Read the infographic to learn 9 ways that talent acquisition professionals can shape their employment brand.

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Whitepapers & Guides

The Evolving Role of TA Teams in Employment Branding

Learn how organizations that understand their purpose – and who can convey it in a compelling employment brand – stand to attract the right talent easier, faster and less expensively.

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Whitepapers & Guides

How to Cost-Effectively Acquire More Candidates from Other Job Sites

Download this guide to learn strategies for acquiring candidate traffic from other job sites.

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Webinars & Video

Best Practices for Attracting Candidates on a Recruiting Budget

Get research insights and best practices for cost-effectively attracting candidates from Tom Chevalier, VP of Product at Appcast, and Dr. Sheri Feinzig, Director of IBM Talent Management.

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Case Study

Sodexo

Learn how Sodexo found quality candidates to fill roles across 9,000+ client locations using Appcast’s programmatic job advertising software.

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Webinars & Video

Programmatic Fundamentals for Job Sites

Watch the webinar presented by Appcast’s VP of Product, Tom Chevalier, to learn why job sites in the UK should adopt pay-for-performance recruitment media models.

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Webinars & Video

Horizon 2018: Programmatic Job Advertising

Hear from Appcast’s VP of Product, Tom Chevalier, to understand what the future of programmatic job advertising looks like in the online recruiting industry.

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Webinars & Video

Recruitment Marketing: 4 Strategies to Drive Better Outcomes

Watch the webinar presented by Appcast & Jobvite to learn four simple strategies you can put into action that will drive better outcomes from your recruitment marketing operation.

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Whitepapers & Guides

Performance Job Advertising in the Gig Economy

Learn performance job advertising best practices to optimize your recruitment budget and attract talent into your funnel to meet market demand.

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