Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

Google for Jobs: A Step-by-Step Practitioner’s Guide

Watch the webinar featuring John Cotton, Recruitment Technologist at CH2M, to understand each step towards indexing your job inventory with Google for Jobs.

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The Recruiter’s Benchmarking Kit

Download Appcast & Jobvite’s Benchmarking Kit to access our latest infographic and get full-funnel benchmark data to improve your recruiting efforts, from source to hire. 

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Whitepapers & Guides

Robots in Recruiting – The Implications of AI on Talent Acquisition

Written by industry thought-leader Allan Schweyer, this paper examines the various ways that AI is beginning to change the way recruiters engage and source candidates.

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Webinars & Video

4 Recruitment Benchmarks to Measure ROI

Do you know what key recruiting metrics you should be tracking to measure ROI? Watch the recording of our webinar featuring Appcast CEO & Founder Chris Forman, and Jobvite VP of Marketing Matt Singer to learn the essential metrics you should be tracking.

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Webinars & Video

How Sodexo Built a Data-Driven Recruiting Operation to Source, Screen, and Hire Candidates

Watch the webinar to hear from Kristen Jacobs, Employment Brand Sourcing Manager at Sodexo, and learn how she developed a data-driven recruiting operation to drive a better ROI for her organization.

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Whitepapers & Guides

Expanding your Job Site to Include Performance Recruitment Media

As more job sites catch on to the trend of adopting pay-for-performance recruitment media models, it may be ‘top of mind’ for your organization. Download this guide to learn how to lay the groundwork for offering performance models.

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Whitepapers & Guides

How Job Sites Can Build an Email Program that Converts Candidates

A successful go-to-market strategy for your job site lies in building a candidate email marketing program that will drive revenue growth. Download this whitepaper to learn the best practices for building an email marketing program that will grow your traffic acquisition program.

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Webinars & Video

What Programmatic Advertising Trends Mean for Job Sites & How to Benefit

Did you know that over 60% of all digital consumer ads are now bought programmatically? Watch this webinar with  Tom Chevalier, VP of Product at Appcast, to learn about the growing trend of programmatic ad buying and what the implications mean for job sites.

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Whitepapers & Guides

How Job Descriptions, Titles, & Apply Process Impacts Conversion Rates & Sourcing Costs

Recruiters can boost the ROI of their recruitment spend by testing the conversion rate of their job ads and apply processes. Learn how with these best practices.

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Webinars & Video

Recruitment Analytics in a Programmatic Sourcing Era

Watch the webinar to understand the new metrics and KPI’s used in today’s programmatic sourcing environment. 

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Whitepapers & Guides

Talent Decisions that Can Make or Break your Business

The goal of HR is to make an organization more successful by driving business results. The whitepaper, written by David Forman, provides simple actions that recruiters can take to create a bigger ‘business impact.’

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Case Study

TRAC Intermodal LLC

Learn how TRAC Intermodal LLC uses Appcast to find candidates for the organization’s hardest-to-fill transportation roles.

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Infographics

10 Steps to Optimize your Candidate Traffic Acquisition Program

Job sites provide high-value contributions to online recruiting: a marketplace where employers and candidates can connect. Learn 10 best practices job sites can implement to optimize their traffic acquisition programs.

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Whitepapers & Guides

The New Boardroom Imperative: Recruitment Marketing

In today’s economy, what could be more significant to discuss than building a powerful culture that people want to join? This whitepaper proves why senior leaders and board members should care about recruitment marketing.

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Case Study

Regional Health

Regional Health extended their job ad reach across the web to find and hire high quality therapists, nurses, technologists, healthcare management professionals, and more.

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Whitepapers & Guides

Talent Acquisition is Dead: Talent Attraction Takes Root

This whitepaper, written by Tim Sackett, provides a simple strategy to start attracting the best talent to your organization.

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