Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

The Definitive Guide to Recruitment Advertising

Download the guide to learn how to get started with recruitment advertising planning, execution, and how to evaluate your candidate sources effectively.

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Recruitment Marketing Grader

Meet The Recruitment Marketing Grader: a free interactive tool that shows how you are performing compared to industry benchmarks. Based on data from over 2+ million completed job applications, see how your recruitment marketing stacks up.

Get graded!

Case Study

Platinum Supplemental Insurance

Learn how a programmatic job advertising strategy helped Platinum Insurance lower their average cost-per-hire by 25%.

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Case Study

Informatica

Read about how Informatica accelerated the growth of its R&D talent pipeline, using programmatic job advertising software.

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Webinars & Video

What Makes Candidates Click? The Do’s & Don’ts of Job Advertising

Are your job ads failing to perform? Learn simple strategies to better engage job seekers and boost your conversion rates.

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Whitepapers & Guides

Adopting Programmatic Job Advertising for your Ad Agency Clients

Download the eBook to help your agency prepare and lay the groundwork for offering programmatic job advertising solutions to your clients.

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Infographics

The Anatomy of a High-Performing Job Ad & Apply Process

Learn how you can craft high-performing job ads and a seamless online application process to get the best ROI from your advertising budget.

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Webinars & Video

Programmatic 201 – Strategies for Candidate Traffic Supremacy

Watch the webinar featuring Appcast & Madgex to learn how you can execute on a programmatic traffic acquisition strategy for your job site.

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Webinars & Video

Google’s Impact – Changing Trends of Organic Search

To understand how the nature of online search traffic is changing in the recruitment industry, watch this webinar featuring Appcast & Madgex.

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Webinars & Video

How Programmatic Technology Improves, Scales & Automates Recruitment

Learn first hand how Magellan Health used a programmatic job ad buying strategy to boost the ROI of their recruiting operation.

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Webinars & Video

The 2018 Recruitment Smackdown

Hear from the CEO’s of SmashFly & Appcast and learn how the latest advancements in the talent acquisition landscape will impact your budget allocation in 2018. 

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Case Study

American Dream Home Improvement

Learn how ADHI reached more sales candidates with a programmatic approach to job advertising.

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Whitepapers & Guides

The Mini Book of Maximum Impact – 9 Steps for Optimizing Job Ad ROI

Flip through our interactive mini book to get nine tips to improve your application processes and job advertising performance.

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Webinars & Video

Google for Jobs: A Step-by-Step Practitioner’s Guide

Watch the webinar featuring John Cotton, Recruitment Technologist at CH2M, to understand each step towards indexing your job inventory with Google for Jobs.

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Webinars & Video

Google for Jobs – The First 30 Days

Watch the webinar presented by Appcast CEO & Founder, Chris Forman, to hear how Google’s entry into the job advertising marketplace is impacting employer, ad agencies, and job sites.

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Webinars & Video

Google, Facebook… Oh My! 2018 Budget Allocation

Watch the webinar to learn how you can best allocate your 2018 budget given the evolving recruitment marketing landscape and the new solutions that have entered the marketplace.

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