Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

Recruitment Advertising Done Right

While every job advertising campaign has its challenges, our guide presents eight mistakes we see recruiters making—four that relate to the content of the ad, and four that relate to the marketing campaign.

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2019 Recruitment Media Benchmark Report

Download Appcast’s third annual benchmark report to gain access to the latest recruitment advertising performance data from 900 U.S. employers.

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Whitepapers & Guides

The Guide to Performance Job Advertising

A large percentage of an employer’s recruitment advertising spend can be wasted due to ineffective ad buying practices. This guide provides 7 essential best practices that can be implemented to lower advertising costs and generate better outcomes.

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Infographics

Mobile Apply Checklist: 3 Ways to Optimize Your Apply Rate

This infographic is a three-step checklist of research-backed tips for how to optimize your apply rate and drive mobile applications across your open jobs.

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Webinars & Video

Staffing Performance in 2019: Driving Growth & Differentiation with Data

Watch the recording to discover the ‘data mix’ you need to evaluate internal performance and understand external market trends that are impacting your staffing firm’s ability to grow. 

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Whitepapers & Guides

Recruitment Marketing Resource Hub

Learn everything you need to know to get started with recruitment marketing and fill your candidate funnel in four hand-curated resource kits.

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Webinars & Video

The Art & Science of Acquiring Healthcare Talent in Today’s Labor Market

Watch the webinar presented by Appcast, KRT Marketing & DaVita to learn strategies for competitive recruiting in the healthcare industry. 

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Webinars & Video

2019 Planning: Tips to Boost Recruitment Budget ROI

Are you prepared for 2019? Watch the webinar to learn strategies for allocating your recruitment budget to deliver the best returns for your hiring organization in the new year.

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Whitepapers & Guides

The Staffing Mini Book of Maximum Impact: 9 Steps for Optimizing Job Ad ROI

Flip through the mini book for 9 easy steps to improve your job advertising ROI.

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Case Study

Leidos

Read how Leidos built a programmatic job advertising strategy to find talent for their hardest-to-fill clearance roles. 

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Infographics

Recruitment Media Benchmarks

This infographic is a snapshot of industry-leading recruitment advertising benchmarks and trends from an annual analysis of factors impacting candidate attraction and conversion rates.

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Whitepapers & Guides

6 Ways to Better Pipeline for Candidates

This tip sheet has 6 quick tips for attracting quality candidates in order to meet your pipelining goals and increase ROI.

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Whitepapers & Guides

Programmatic Ad Buying: A Game-Changing Strategy to Increase Candidate Traffic for Your Job Site

Download the eBook to learn how a programmatic ad buying strategy can help you increase candidate traffic on your job site.

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Webinars & Video

Reinvent Your Recruitment Marketing: Take Control to Get More Candidates for Less Money

Learn how Cielo, industry-leading & global RPO firm, transformed their recruiting approach in the face of emerging technology, shrinking talent pools, and finite budgets.

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Whitepapers & Guides

Staffing Metrics to Empower Your Leadership Team

Learn from staffing industry executive and thought-leader, Mike Cleland, as he shares the keys to driving staffing performance in an increasingly data-centric industry.

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Infographics

Tips from the Gig Recruiter’s Playbook

Through working with industry-leading gig economy companies we’ve uncovered insights that will help staffing firms get a better ROI from their recruitment advertising.

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