What is a programmatic job ad exchange?

Appcast’s programmatic technology uses source-neutral job ad distribution to advertise your jobs across our proprietary network of thousands of sites.

Some Background on Job Ad Exchanges

The first consumer ad exchanges in the late 1990’s let companies bid for ad space across multiple websites, optimizing with real-time data. Appcast’s early team saw an opportunity to create something similar for talent acquisition. Simple and efficient – meant to improve recruitment advertising outcomes – the job ad exchange was born.
Better Candidate Reach

How is a programmatic job ad exchange different from using job boards?

Instead of a stand-alone job board – a programmatic job ad exchange contains thousands of job boards, sites, and sources visited by job seekers. This means you no longer have to get your job board mix ‘just right’; the tech does the hard work for you.

Features
Traditional
Job Sites
Appcast’s
Programmatic Job Ad Network
Thousands
of Sites
Cost-Per-Applicant Pricing
Award winning programmatic techology
Market pricing
Advanced analytics (CPA, QCPA, CPH)
ATS integration to optimize to Cost per Hire

Reach 1000's of industry-leading sites

Appcast's Job Ad Exchange

Huge Audience Coverage

Your job ads reach candidates where they live, work, and hang out online

Appcast performs massive distribution to the best sources for each of your open jobs.

Digging Deeper

Your job ads achieve massive reach

Our programmatic technology uses source-neutral job ad distribution to advertise your jobs across our industry-leading, proprietary network of thousands of sites.

Quality Control

Overtime, given performance, Appcast learns the best sources for your jobs

Because the ad exchange is always optimizing for performance, your job ads will reach more qualified candidates for each open role.

“A new frontier has emerged to help employers reach candidates where they live, work, and play online. What’s bigger than one job site? Many - optimized and managed with data and automation - a job ad exchange.”

Tom Chevalier

| General Manager, Appcast Labs

Tom Chevalier
Why Does Data Matter

At Appcast, data powers everything we do.

Data illuminates what works, where, and why. It also tells you how recruiting in one location, even for the same job, can be night and day different. 

We’re proud to be recognized as a Recruitment Marketing Leader

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Interested in learning more? Get in touch!

We’d love to hear from you and discuss how our job ad exchange can support your hiring needs.