Data & Measurement

Four Steps to Recruitment Marketing Success in 2025 

As your organization develops a recruitment marketing plan for 2025, it’s essential to consider these four things to ensure success….

Latest stories

Explore our latest content on recruitment marketing data and measurement.

Blog Post

Improve Job Ad Performance: Why You Need to Look at Your Drop-Off Rates

Learn how to improve your job ad performance by analyzing your drop-off rate….
Blog Post

Use Benchmark Data to Make Better Recruitment Marketing Decisions

The Appcast 2021 Recruitment Marketing Benchmark Report is hot off the presses. As…
Webinar or Virtual Event

2021 Recruitment Marketing Benchmarks: Results Revealed

Appcast CEO Chris Forman takes a deep dive into the data highlighted in our 2021 Recruitment Marketing Benchmark Report.
Report

2021 Recruitment Marketing Benchmark Report

Our annual benchmark report is now available! Download it to understand your organization’s…
Blog Post

The Hard Truth About Recruitment Metrics

Today, thanks to programmatic and other technology, recruitment metrics are readily available. However,…
Blog Post

Funnel fluency: The language of high-performance recruitment

At Appcast we always talk about being data-driven in your recruitment decisions. And…
Blog Post

Gender-Coded Words and Candidate Attraction

Learning how to attract a more diverse candidate pool can be difficult. Discover…
Whitepaper

Recruitment Metrics 101

Appcast’s newest whitepaper provides actionable insight into how you can use metrics to…
Whitepaper

Three Recruitment Metrics that Matter

Are you overwhelmed with recruiting data and not sure what metrics matter the…