About Mattress Firm
Mattress Firm, the nation’s largest omni-channel mattress specialty retailer, has been helping solve America’s sleep problems for more than 90 years through our family of brands. Every one of our more than 6,000 passionate Sleep Experts® are driven by a common purpose: to change people’s lives through better sleep. Whether browsing online or in one of our 2,300+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products includes leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s®, Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. Mattress Firm supports local and national charities through product and monetary donations and offers employees volunteering opportunities to serve their communities. No matter the time of night, Mattress Firm wants to help people get the sleep they deserve.
When Mattress Firm came to Appcast, they were looking for a recruitment solution that could efficiently support their extensive staffing needs across their stores and distribution centers. At the time, they were managing recruitment independently through leading job boards and sourcing solutions.
Challenges
- Data and Analytics Limitations: The team found their existing analytics to be inaccurate and fragmented, making it difficult to gather insights for data-driven decision-making or budget defense.
- Limited Recruitment Sources: Mattress Firm relied on a handful of job boards, which restricted the pool of potential candidates and left little room for diversification.
- Budget Allocation Difficulties: Without reliable data, Mattress Firm lacked insight into how to allocate their recruitment dollars efficiently across their open roles, making budgeting the right amount for each job a challenge.
- Focus on Qualified Applicants: To ensure hires, the TA team aimed to attract more qualified applicants, improving efficiency and reducing strain on resources.
“Before Appcast, we were tapping into the same job boards and now we can cast a much wider net. The programmatic model really works for us. I can’t imagine not having it and our recruiters feel the same.”
— Laura Williams, Talent Acquisition Operations & Recruitment Marketing Manager, Mattress Firm
Solutions
- A Programmatic Approach: Appcast’s programmatic solution optimized and diversified Mattress Firm’s job advertising at scale, automatically distributing their jobs across a proprietary network of thousands of sites and using data to drive decision-making. An enhanced connection with Mattress Firm’s applicant tracking system (ATS) enabled Appcast to drive more jobs to the sites that delivered qualified candidates, maximizing the efficiency of Mattress Firm’s recruitment budget.
- Strategic Guidance: With the help of their Appcast team, Mattress Firm determined the right amount of applies to get a hire and used that data to reduce apply goals in Appcast’s software. This allowed Mattress Firm to shift their focus from simply filling candidate pipeline to efficiently filling jobs, which streamlined the hiring process and reduced spend wasted on applications.
- Real-time, Centralized Reporting: The Appcast dashboard gave Mattress Firm 24/7 access to full-funnel, granular metrics across all of their job advertising campaigns, including cost-per-applicant, cost-per-qualified applicants, and cost-per-hire. This enabled Mattress Firm to analyze data from all channels in one place, saving time and allowing them to optimize their budget allocation.
- Performance Optimization through A/B Testing: Working with their Appcast team, Mattress Firm A/B tested job titles and descriptions to understand which were driving stronger performance, resulting in more targeted and effective messaging.
“What Appcast has done for us is help us to get qualified leads. Our sales team went from making 70 to 80 calls a day to less than half of that. Our recruiters can do their jobs better.”
— Laura Williams, Talent Acquisition Operations & Recruitment Marketing Manager, Mattress Firm
Results
- 30% reduction in cost-per-applicant (CPA) since working with Appcast
- 50% reduction in cost-per-qualified-applicant (CPQA) year-over-year
- 33% decrease in applications required to make a hire
- 15% increase in hires overall, and 13% increase in hires per recruiter
- Helped lead to one of the most successful Memorial Day sales in company history
