About Discount Tire
Discount Tire is the nation’s largest independent tire and wheel retailer, operating over 1,100 stores across 38 states. To maintain their reputation for exceptional customer service and top-tier quality, Discount Tire relies on a consistent high-quality pipeline of candidates for their open positions – specifically, tire technicians.
When Discount Tire came to Appcast, they were looking for a partner that could help them to centralize their high-volume hiring efforts across U.S. stores, as well as maximize the talent ROI and efficiency of their recruitment budget, as they looked to acquire more qualified applicants without increasing spend.
“Programmatic was an extremely important piece of the puzzle for us – both from an operational and cost savings perspective. Before Appcast, job advertising was disjointed, not measured, and there was costly redundant spend as a result.”
— Jessica Luebke, Principal Strategist, Employer Brand
& Recruitment Marketing, Discount Tire
Challenges
Early in their partnership with Appcast, Discount Tire targeted a few key challenges:
- High turnover rates for hourly tire technician roles and thousands of positions to fill per year
- A need for centralized, organized, and measured recruitment marketing to better ascertain true acquisition costs across 1100+ store locations
- Demand for a strategic partner to share labor market expertise in identifying opportunities to enhance their job seeker engagement, experience, and resulting funnel analytics
Solutions
- A Programmatic Approach: To maximize reach for their tire technician roles, Discount Tire leveraged Appcast’s programmatic solution to intelligently distribute their jobs across a proprietary network of thousands of job and niche sites. “Always on”, algorithm-backed technology ensured that the right jobs were posted to the right sites at the right time, maximizing qualified applicants.
- Full-Funnel Reporting: Access to a real-time, centralized dashboard helped Discount Tire to understand exactly what was happening across their job ad campaigns at any point in the hiring funnel, including how much they were spending to acquire applicants, qualified applicants, and hires.
- Hands-On Client Service: With Appcast experts to support a variety of recruitment marketing initiatives from programmatic to employer branding, Discount Tire was set up for success from the get-go. Weekly check-ins, performance updates, and daily campaign monitoring meant Discount Tire never had to guess how to attract applicants, convert quality candidates, and drive hires.
“I see tremendous value in having a team of talent attraction experts that are fully dependable. I never feel like I’m working with a vendor, they all feel like part of our in-house team.”
— Jessica Luebke, Principal Strategist, Employer Brand
& Recruitment Marketing, Discount Tire
Results
- 39% decrease in recruitment budget spend year-over-year, while at the same time increasing hires by 23%
- 49% decrease in the cost to acquire qualified applicants
- Drove more hires while decreasing spend in all markets, including hard-to-fill geographies
