Six Flags | Employer Brand and Beyond
Skip the Line. Get the Job.
Goals and Results
The Appcast Brand and Creative team partnered with the client to deliver a well-rounded creative approach that would distinguish them as the choice employer for full-time, part-time, and seasonal roles while staying true to the ‘brag about it’ type of fun their jobs and culture deliver.
Our goal was to successfully build unique and cohesive creative that speaks to the Six Flags brand, while achieving national hiring goals across 22 park locations.
In collaboration with Six Flags, the Appcast Brand and Creative team led a creative and strategic approach that engaged, resonated with their target audience, showcased benefits, and refreshed their look and language.
Project includes:
- A refreshed career site
- Brand-boosted social media assets
- Geo-fencing digital display ads
- Awareness-building TikTok campaigns
Social Campaign
With the target audience often utilizing mobile in their job search, the social media assets were created to convey attention-grabbing messaging and design to capture this unique job seeker.
In my 16 years at Six Flags Great America, we have never, by early summer, closed 95% of our requisitions.
Krissy Turner, Director of Human Resources, Six Flags Great America
TikTok
The pre- and post-production work was led with the target audience in mind. It was both effective at communicating key information about roles, benefits, and culture, while staying true to the fun nature of the brand.
The Impact We Made
(May 19 - October 31, 2023)
Geofencing Digital Display Ads
Short, engaging, and fun. The digital display ads were hosted through Appcast’s geofencing technology to tap into talent at the local level.
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