Conagra | Employer Brand
Reaching Hires Through a Dynamic Brand Refresh
Goals and Process
More info
Our goal was to update the employer value propositions and brand experience post-pandemic to showcase how Conagra has evolved as an employer and company.
Conagra hired Appcast Brand and Creative to research and collect insights into the culture, people, and purpose that make Conagra a great place to work and why. From there, we developed Destination Conagra, an employer brand consistent across departments and communication channels while accurately representing their culture.
Employer Brand Guide
Appcast Brand and Creative designed the guide to be an authentic reflection of the Conagra Employee Brand and act as a resource for employees to speak to values, employee experiences, design future creative assets, and ensure all communication is always on brand.
Creative Assets
Across different media – print, social media, out-of-home, and more – the brand continues to deliver a unified look and feel while using best practices for each medium to gain hires.
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