The Appcast Blog
Here to Stay: The Benefits of Programmatic
In the past ten years, programmatic has fully transformed the world of job advertising. Recruiting leaders were brave to wander into this new frontier…
Highlights
Sign up to receive monthly insights
and updates!
All Posts
Appcast
- March 2, 2021
- Recruitment Marketing, Apply Process Best Practices
The Impact of Job Title Length
The length of the job title listed on your job ads greatly impacts how likely it is that a candidate will apply for a…
Paula Santonocito
SENIOR MANAGER, RESEARCHER & WRITER
- February 24, 2021
- Recruitment Marketing, Data & Measurement
Use Benchmark Data to Make Better Recruitment Marketing Decisions
The Appcast 2021 Recruitment Marketing Benchmark Report is hot off the presses. As always, our team of data geeks enjoyed conducting research and looking…
Paula Santonocito
SENIOR MANAGER, RESEARCHER & WRITER
- February 11, 2021
- Data & Measurement
The Hard Truth About Recruitment Metrics
Today, thanks to programmatic and other technology, recruitment metrics are readily available. However, not every hiring organization recognizes the value of metrics. Some organizations…
Alicia Little
Senior Manager, Brand & Marketing Communications
- February 9, 2021
- Data & Measurement, TA Strategy & Process
Funnel fluency: The language of high-performance recruitment
At Appcast we always talk about being data-driven in your recruitment decisions. And when I say always, I mean obsessively. However, we don’t just…
Paula Santonocito
Senior Manager, Researcher & Writer
- February 3, 2021
- Data & Measurement, Diversity & Inclusion
Gender-Coded Words and Candidate Attraction
Learning how to attract a more diverse candidate pool can be difficult. Discover the impact of gender coded words on diversity recruiting. …
Paula Santonocito
Senior Manager, Researcher & Writer
- January 29, 2021
- TA Strategy & Process, Performance Advertising
Moving Beyond Post and Pray to a Recruitment Advertising Strategy
It’s tempting to dismiss a recruitment advertising strategy as unnecessary. After all, the job advertising process is kind of straightforward, right? You create a…
Appcast
Marketing Team
- January 29, 2021
- Recruitment Marketing, Diversity & Inclusion
10 Reasons You Fail to Attract a Diverse Group of Candidates
Struggling with your diversity recruiting efforts? Use these tips to make sure you are reaching a wider candidate audience….
THOMAS SCULLY
DIRECTOR, HUMAN RESOURCES INFORMATION TECHNOLOGY
- November 6, 2020
- TA Strategy & Process
Looking Down the Recruiting Funnel – How a Good Job Advertising Strategy Can Deliver Higher Candidate Quality
Attracting quality talent starts with an effective job advertising strategy which includes optimizing down-funnel recruitment data….
Appcast
Marketing Team
- November 3, 2020
- Recruitment Marketing, Apply Process Best Practices
10 Ways You Turn Off Good Candidates
Don’t risk a poor candidate experience. Discover how to attract and retain top talent for your open jobs….
Paula Santonocito
SENIOR MANAGER, RESEARCHER & WRITER
- October 27, 2020
- Diversity & Inclusion
The Importance of Inclusion
How does an organization create a more diverse workforce? One of the biggest misperceptions about diversity recruiting and hiring is that it’s simply a…
- All Topics
- Programmatic Technology
- Recruitment Marketing
- Appcast News
- No Category
- Data & Measurement
- TA Strategy & Process
- Diversity & Inclusion
- Performance Advertising
- Past Events
- Apply Process Best Practices
- Infographic