June 26, 2023

Appcast Named Potential Leader in the 2023 Fosway 9-Grid™ for Talent Acquisition

Appcast Icon
Appcast
Marketing Team
June 26, 2023

Share this Blog Post

Europe’s No. 1 HR industry analyst recognizes Appcast’s rapid expansion into Europe as a programmatic recruitment advertising leader in the enterprise talent acquisition space.

Appcast, the global leader in programmatic recruitment advertising technology and services, announced today that it has been named a Potential Leader in the 2023 Fosway 9-Grid™ for Talent Acquisition, EMEA’s only market analysis model in the next generation HR, Talent and Learning markets. Fosway Group acknowledged Appcast for providing sophisticated talent acquisition solutions that are well-suited to help meet recruitment goals for complex organizations.  

In the report, Fosway Group states that European companies of all sizes are recognizing the value of programmatic advertising to attract candidates through various channels to drive traffic back to their career sites. Building on its success in North America, Appcast entered the European market five years ago and has steadily expanded its customer base, helping employers find qualified candidates quickly and fill recruitment needs for all open positions.  

“As a pioneer of programmatic job advertising, we’re delighted with this recognition of Appcast’s success and commitment to providing award-winning technology, exceptional customer service and data-driven insights to help employers find the talent they so urgently need in this competitive labor market,” said Roy Jacques, managing director for U.K. and EMEA at Appcast. “This is emblematic of the increasing appetite among European employers for the more performance-driven, scalable, efficient outcomes that programmatic delivers.” 

The Fosway 9-Grid™ is a five-dimensional model that can be used to understand the relative position of different solutions and providers in a selected market segment. It allows organizations to compare different solutions based on their Performance, Potential, Market Presence, Total Cost of Ownership and Future Trajectories across the market.  

“Tougher economic conditions put even more pressure on TA teams to be much both focused and efficient, whilst still delivering great hires for the business in a tight labor market,” said David Wilson, CEO of Fosway Group. “Appcast’s established capabilities in programmatic advertising really help companies use job ad budgets more effectively and lower cost per hire. They are a welcomed new entry as Potential Leader in the 2023 9-Grid™ for Talent Acquisition.”  

Appcast’s technology and services manage over a billion dollars in job advertising annually on behalf of more than 1,500 clients. Appcast’s proprietary technology is built on the company’s deep industry expertise and best practices from its team of recruiting industry veterans, technologists and data scientists. Since 2014, Appcast has powered more than 1.3 billion job postings, generated 10.2 billion job ad clicks and 1.2 billion job applications.

 

About the Fosway 9-Grid™ 

Fosway Group is Europe’s #1 HR industry analyst. The Fosway 9-Grid™ provides a unique assessment of the principal learning and talent supply options available to organizations in EMEA. The analysis is based on extensive independent research and insights from Fosway’s Corporate Research Network of over 250 organizations, including BP, HSBC, PwC, RBS, Sanofi, Shell and Vodafone. Visit the Fosway website at www.fosway.com for more information on Fosway Group’s research and services. 

Enjoy this article?

Sign up to stay in the know

Share this Blog Post

Related Stories