Discover the latest insights and understand how you stack up against key recruitment marketing benchmarks.
Appcast
Benchmark
Report
a word from our ceo
"The 2025 Recruitment Marketing Benchmark Report is a testament to our dedication to innovation and excellence in the recruitment marketing industry."
— Matt Molinari | CEO, Appcast
-
did you know,
that in 2024:
- key insights from 2024
Despite labor market softening, CPCs firmed in 2024
The key recruitment cost remained stable because of the give-and-take between higher apply rates and higher CPCs.
CHART LEGEND
$1.00
Cost-Per Click
3-month moving average
The 3-month moving average is included to smooth out short-term fluctuations and help identify trends in the data.
- key insights from 2024
There was just 4.8% CPA increase over the year
The key recruitment cost remained stable because of the give-and-take between higher apply rates ang higher CPCs.
CHART LEGEND
$16.92
Cost-Per Click
3-month moving average
The 3-month moving average is included to smooth out short-term fluctuations and help identify trends in the data.
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