Resources

Enjoy our library of best practices, tips, and research to improve your recruiting strategy.

Featured Resources

2017 Recruitment Media Benchmark Report

Download the 2017 Recruitment Media Benchmark Report to gain access to the industry’s newest job advertising data and to understand how your organization stacks up.

Get the report

Google, Facebook… Oh My! 2018 Budget Allocation

Watch the webinar to learn how you can best allocate your 2018 budget given the evolving recruitment marketing landscape and the new solutions that have entered the marketplace.

Watch now

Webinars & Video

The New Boardroom Imperative: Recruitment Marketing

This webinar featuring David Forman, industry thought-leader and author of Fearless HR provides information on building recruitment marketing campaigns that help build a powerful company culture and how senior leaders can make a meaningful contribution to the process.

Watch now

Webinars & Video

The Revolution Will Not Be Televised

Watch this webinar to hear from Chris Forman, CEO of Appcast, as he gives an insightful, funny and data-driven review of how recruiting departments are beginning to leverage programmatic technology to advertise jobs and efficiently attract better talent more than ever before.

Watch now

Webinars & Video

Programmatic Recruiting 101 – The Better Way to Promote Job Ads Online

Programmatic recruitment advertising is the concept of using technology, not people, to buy, place and manage job ads. In this webinar, you will get an introduction to programmatic, how it works, and how you can leverage it to advance your talent acquisition.

Watch now

Webinars & Video

Recruitment Media Benchmarks

Get informed about the newest benchmark performance research on the recruitment media marketplace to make data-driven decisions in 2016. Watch the webinar to gain insights on new ways to boost ROI on job ads.

Watch now

Webinars & Video

Mobile Vs. Desktop Recruiting & What it Means to You

Mobile has a huge impact on apply rates. Watch this interview with Todd Rafael of ERE and Chris Forman of Appcast as they discuss what works on mobile, what doesn’t, and why.

Watch now

Webinars & Video

The ROI of Programmatic Job Advertising – 6 Case Studies of Recruiting Success

Talent acquisition’s shift towards advertising jobs with programmatic marketing technology is happening at rapid pace. Watch the webinar with Appcast CEO Chris Forman, as he presents 6 case studies to show you how Appcast’s technology is driving ROI for some of America’s leading recruiting organizations.

Watch now

Webinars & Video

Pay-Per-Applicant: The New Way to Pay for Job Ads

Advertising your open jobs has come a long way in the last 20 years. But getting a good ROI on your recruiting spend is still a common challenge. Pay-per-applicant pricing, the latest evolution, lets you pay only for what you really want: a completed job application.

Watch now

Webinars & Video

7 Steps to Boost the ROI of your Performance Job Advertising

Ineffective job advertising practices is a multi-billion dollar problem… 50% of the $4 billion spent every year on job ads to attract candidates is essentially wasted. This webinar with Appcast CEO Chris Forman provides simple job advertising strategies to radically eliminate this wasted spend and drive better applicant volume.

Watch now

Webinars & Video

Recruitment Analytics in a Programmatic Sourcing Era

Watch this webinar with guest speaker Allan Schweyer, industry thought-leader and human capital management expert, to learn about recruitment analytics and how the KPI’s used to effectively measure recruitment advertising have shifted, offering a set of revised metrics based on the industry’s changing landscape.

Watch now

Whitepapers & Guides

Talent Attraction: Touting Benefits that Resonate with the Candidates You Seek

This whitepaper, written by industry writer Paula Santonocito, provides strategies for better articulating benefits to candidates in job postings, on careers sites, social media, and more.

Download now

Whitepapers & Guides

Recruitment Analytics in a Programmatic Sourcing Era

In the past five years, the metrics used to measure recruitment effectiveness have shifted due to the emergence of programmatic advertising. Learn the revised, new measures based on the changing landscape of recruitment marketing.

Download now

Case Study

Christensen Farms

Christensen Farms used Appcast to source passive talent from some of the United State’s most rural areas. Learn how they adopted a pay-per-applicant strategy.

Read now

Case Study

American Wedding Group

American Wedding Group found a strong ROI using a pay-per-applicant job advertising model. Learn how they found the quality candidates they needed.

Read now

Case Study

Rocket Fuel, Inc.

Learn how Rocket Fuel hired Appcast-sourced talent at a cost 80% less than their company’s benchmark.

Read now